Wowio to sell ebooks from Ingram Digital

Wowio is best known for their ad based revenue model. Now they're going to be sell (in the standard retail sense) ebooks from Ingram (which means there won't be ads in these ebooks).Interesting.From the press release:

WOWIO, Inc., an established market leader in the eBook marketplace with an online destination (www.wowio.com) providing access to rich digital media content and eBooks, today announced that they have entered into a deal with Ingram Content Group to add hundreds of thousands of titles from the Ingram catalogue to the WOWIO marketplace. Content will include titles from major publishers such as Random House, McGraw-Hill, and Harlequin Enterprises Limited.

“WOWIO is committed to offering its readers the broadest possible selection of eBook titles,” said Kristin Ellison, Editorial Director for WOWIO. “Creating partnerships with leading companies such as Ingram is critical because it helps us expand our service offerings by providing our readers with the ability to discover some of today’s most relevant and sought after titles. Ingram has been phenomenal to work with and we look forward to furthering our relationship moving forward.”

Starting on November 1, WOWIO users will have access to hundreds of thousands of titles currently in the Ingram catalogue. Further integration of the eBooks will be completed over the coming months. New titles updated in the Ingram catalogue will be automatically added to the WOWIO library. The titles from Ingram will include ePub, Adobe PDF and eReader formats and will include traditional DRM regulations.

“We are pleased to be working with WOWIO, providing them access to one of the broadest selections of trade book titles in the industry,” said Andrew Weinstein, Vice President and General Manager, Retail Solutions, Ingram Content Group. “At Ingram, we will continue to invest in innovative content management solutions, so publishers can focus on what they do best - create innovative content - and new retailers can focus on differentiating themselves and honing their customer acquisition and merchandising capabilities in order to be competitive.”

WOWIO will benefit from the increased amount of titles available for its readers to browse, discover and purchase providing an increase of traffic and revenue through WOWIO’s sponsorship model. WOWIO provides readers with free or discounted eBooks by bringing on advertisers to sponsor specific titles or categories. Although the Ingram library will be available for retail purchase only, their presence on the site allows WOWIO to attract more readers and introduce them to a wide variety of sponsored content ranging from comics, graphic novels and classic literature.

“WOWIO is continuing to look for great partners like Ingram to help us provide our readers with the best titles available, as well as provide content groups and publishers with additional revenue streams for their collections of work,” said Brian Altounian, CEO of WOWIO, Inc. “We are strongly committed to supporting the publishers and the creators of content. We feel that this partnership with Ingram is a great example of how we can work together to create a win-win situation for everyone involved.”

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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