Editor's note: This is the first of several posts from the XXX Annual Charleston Conference last week. Sue Polanke, editor of No Shelf Required blog, attended the conference and blogged about the sessions she attended.
Anh Bui, Executive Publication Manager, Books Products, at HighWire Press presented, “discoverability and efficiency: how users get to content they value.” She quoted Clay Shirky, It’s really not information overload, it’s filter failure (Clay Shirky, 2008). Ann stated that information filters can be used/activated by users or they can be used/activated by us (librarians/publishers).
An acronym HighWire uses: SOIR
They’ve discovered your content. Now What?
HighWire started conducting a series of interviews with a variety of researchers at Stanford University. They have not finished the interviews or the analysis, so her comments are really observations rather than findings.
Efficiency is key – people have less time, less patience, etc. How efficient do people think they are now?People in general feel that finding information is much easier. However, one post-doc said, “it takes less time but more time.” They felt they spent more time filtering their content.
They are finding that reading, by researchers, is done on a spectrum and not reading things in full or cover to cover.
Understanding how to improve efficiency comes down to understanding the value signifiers of users. Some of the value signifiers that emerged in their research were format, access, short snippets, and trust. Ann provided a great overview and offered examples of each of these value signifiers. I was unable to capture the notes due to a tech failure on my laptop which unfortunately left Ann in a lurch. Sorry Ann!
reposted with permission from No Shelf Required