Chinese e-reader price war is heating up

Digitimes are reporting that Hanvon, MReader, and other Chinese ereader manufacturers have lowered their prices for the domestic Chinese market.

Hanvon Technology, currently the largest vendor of e-book readers in the China market, has lowered its retail prices by 200-300 yuan (US$30-45) on average, with the lowest price reaching 950 yuan, according to report by China-based Beijing Morning Post. The price war for e-book readers in the China market has kicked off and there are expected to be rounds of price-cut competition, the source cited China-based consulting company Analysys International as indicating.

In addition to Hanvon, fellow vendor MReader has cut the retail price for its S600 e-book reader to 999 yuan and another vendor Gorld has cut the price for its 500T to about 1,000 yuan.

If you're thinking that $45 isn't a big change, keep in mind that the Nook-Kindle price war only dropped the price $60, and that happened mainly  becuase B&N wanted to price the Nook Wifi in relation to the Kobo ereader.

About Nate Hoffelder (11585 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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