NOOKcolor features a stunning 7-inch VividView™ Color Touchscreen and delivers digital books, magazines, newspapers and children’s books in rich, gorgeous color – all in one beautiful, thin and highly portable device. Following the product’s announcement on October 26, Barnes & Noble began taking NOOKcolor pre-orders for the $249 device at www.NOOKcolor.com and reserving units in its Barnes & Noble stores. The product has quickly become the bestselling product at Barnes & Noble with pre-order volume significantly beyond that of the company’s aggressive expectations for the breakthrough new device.
“NOOKcolor is the device for people who love to read everything: books, newspapers, magazines, children’s books and more. Beyond being the most full featured reading product on the market, it also offers the versatility of a tablet, enabling wireless web browsing and streaming music. At $249, it represents tremendous value. We’re encouraged by the consumer response thus far, and the organization is committed to doing everything we can to meet demand,” said William Lynch, CEO of Barnes & Noble.
As Barnes & Noble continues to fill pre-orders and in-store reservations for devices, there will initially be a limited inventory of NOOKcolor in Barnes & Noble and partner stores. Those ordering NOOKcolor online this week can expect their device to ship on or around November 26, a date that the company will continue to adjust as it manages supply with high consumer demand.
Given the strong demand for the new product, Barnes & Noble recommends that consumers who want to ensure receipt of their devices in advance of the holidays pre-order in Barnes & Noble stores or online at www.NOOKcolor.com shortly.
NOOK 3G and Wi-Fi Firmware Update Next Week
For book lovers who crave a paper-like reading experience, NOOK continues to be the most full-featured dedicated E-Ink® device on the market at a great value, starting at $149. Barnes & Noble continues to enhance the overall reading experience and performance of its award-winning, best-selling NOOK 3G and NOOK Wi-Fi devices and will offer a major update to customers next week. More information will be available at www.NOOK.com/support.