Amazon Kindle Store the first major bookstore to offer eBook gifting

Well it looks like Kobo didn't beat Amazon after all. (The Kobo program isn't live yet.)From the press release:Kindle is the most gifted item in the history of and millions of people around the world are reading Kindle Books on Kindle devices and free Kindle apps. Beginning today, just in time for the holiday season, customers can give Kindle Books as gifts to anyone with an e-mail address--no Kindle required. Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. For more information or to give a Kindle Book as a gift, go to

"We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift," said Russ Grandinetti, Vice President, Amazon Kindle. "We're making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone - not just Kindle owners."

To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select "Give as a Gift" and send their gift to anyone with an email address. Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.

About Nate Hoffelder (10619 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

4 Comments on Amazon Kindle Store the first major bookstore to offer eBook gifting

  1. Particularly interesting is this line: “Are all Kindle ebooks eligible to be given as gifts? All ebooks available for purchase in the Kindle Store can be given as gifts.”

    Could this mean that someone in America could gift me with a book that isn’t available in the African eBook store? That would make me very happy.

  2. Makes it seem like Kobo heard Amazon was working on gifting and pre-announced it to get a bit of attention, doesn’t it?

    For some reason, I’m thinking of the old Bugs Bunny and Daffy cartoon: “You’re desh-pickable!” 😉

  3. I wonder if people will exploit this to circumvent geo restrictions. Create a business of “gifting” ebooks to people worldwide.

Leave a comment

Your email address will not be published.


%d bloggers like this: