HIT Entertainment, RosettaBooks, and Amazon.com (NASDAQ: AMZN) today announced that the entire bestselling “Rainbow Magic”™ collection (nine 7-title series, plus one 10-title special edition series), and future series and special editions, are available exclusively in the Kindle Store. RosettaBooks, a pioneer in e-book publishing will launch these books; this marks RosettaBooks’ first foray into the children’s e-publishing space, and the first time these titles have been made available digitally. Seventy-three books in the “Rainbow Magic” backlist catalog are now available in the Kindle Store, and future books will launch in conjunction with the printed editions from Scholastic.
Introduced in the U.K. in 2003 and aimed primarily at girls 5-9 years-old, “Rainbow Magic” is a collection of more than 80 books that follow the magical adventures of Kirsty and Rachel, two young girls, and their interactions with different groups of fairies and other creatures in fairyland. A publishing phenomenon, “Rainbow Magic” has sold 20+ million copies in 31 languages worldwide, including over 6 million books in print in the U.S. The series of books are highly collectible and regularly featured in children’s bestseller lists.
“We are pleased to build on our tradition of bringing top selections to the dynamic e-book market with the introduction of all 73 titles in the ‘Rainbow Magic’ series,” said Arthur Klebanoff, CEO, RosettaBooks, “and to join with HIT Entertainment and Amazon in offering the collectible and popular ‘Rainbow Magic’ for the expanding demographic of young readers on Kindle in time for the 2010 holiday season.”
“‘Rainbow Magic’ has achieved phenomenal success in publishing and built a huge fan base in the U.S. and around the world,” said Stacey Reiner, Vice President, Consumer Products, HIT Entertainment Global Brands U.S. “With leading e-book publisher RosettaBooks, we are confident that even more kids will discover the wonder and excitement of the world of ‘Rainbow Magic’ through Kindle.”
“We hear from our Kindle customers that they love to read to their kids on their Kindles,” said Russ Grandinetti, Vice President, Kindle Content. “Series, including the ‘Rainbow Magic’ series, are hugely popular in our Books store, and we’re thrilled to be able to add ‘Rainbow Magic’ to the Kindle Store for children to enjoy on their own or with their parents. And because Kindle books are Buy Once, Read Everywhere, parents will never be without reading material to keep their kids entertained when they leave their Kindle at home.”
Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 750,000 books, including New Releases and 108 of 111 New York Times Best Sellers. Over 620,000 of these books are $9.99 or less, including 78 New York Times Best Sellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle. Kindle lets you buy your books once and read them everywhere--on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon’s Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon, where they can be re-downloaded wirelessly for free, anytime.