“The Dutch eBook market is ahead of most other European countries. Already more than 1500 eBooks are downloaded per day in The Netherlands. This deal will enable bol.com to offer consumers easy mobile access to their eBook offering of 5.000 Dutch and 130.000 English titles. I believe that the market opportunities will depend on making the best content offering available to the consumer across a variety of different devices,” says Christophe Maire, CEO of txtr. He adds: “txtr now offers eReading content from most of the European countries. This unique position allows our device partners to enter all these countries with just one partner and one solution.”
Daniel Ropers, CEO of bol.com, adds: "txtr has a great eReading solution for a number of devices. On top of this, txtr gives online retailers the best solution to put their own eBook store quickly and easily on every mobile device. The connection to the txtr back-end eReading platform was fast and effortless. These were two important reasons why we choose to power Samsung Galaxy tablets and smartphones with the txtr app. We have signed the deal in order to keep our leading position and to compete in this exciting new, but fast growing market.”
The ‘txtr multi-device’ solution is perfectly tailored to the needs of online retailers and mobile device manufacturers, as it supports multiple platforms and devices to discover, buy, read and share eBooks. These platforms include Apple iOS devices, Android devices, PCs, web and dedicated e-Ink based eReaders. txtr is the leading European provider of technology in the ePublishing field and the company supports digital reading with a fully embedded Adobe DRM (Digital Rights Management) system.
The device agnostic, ‘buy once – read anywhere’ (up to 6 different devices), approach from txtr takes a further step with the support of the Android format of the Samsung devices. Android is now a serious contender to the Apple iPad, iPhone and iPod Touch. The app does work on other Android based devices. Every customer can now easily buy an eBook via bol.com with his smartphone or tablet. They are just a fingertip away from the constantly growing number of eBooks in the Dutch and English languages. Some industry analysts even predict that 50% of all books will be sold online in The Netherlands by 2015.
txtr is a global partner for companies who want to enter and compete for a share of the fast growing digital reading market. The young innovative company has already forged partnerships in several European countries and the Far East with its B2B ‘white label’ value proposition. Its target customers are mostly online retailers, publishing companies, device manufacturers (smartphones, note/netbooks, tablets and eReaders) and increasingly operators.