E-ink’s Pearl screen named as “Best of What’s New” by PopSci Magazine

Um, how can a third generation screen be regarded as new technology? It's a refinement of existing technology, not a new invention. From the press release: E Ink® Holdings, the leading developer and marketer of electronic paper display technologies, today announced that the company’s E Ink Pearl™ display is a winner of Popular Science’s annual Best of What’s New awards for 2010. Featured in the December issue, Popular Science’s Best of What’s New recognizes the top technology inventions of the year. This is not the first time that E Ink has been acknowledged by the editors of the publication. In 2006, the first commercially available eReader in the U.S., featuring E Ink technology, was honored with the award.

In July, E Ink introduced E Ink Pearl, a new electrophoretic display platform that raises the bar for eBook displays with crisp images and text that looks like ink on paper for improved readability, even outdoors in sunlight. Found in the newest eBook devices, E Ink Pearl has the whitest reflective display in the industry with a contrast ratio approximately 50 percent greater than previous products. E Ink Pearl is the lowest power display on the market for eBook applications and is also ideally suited for commercial and industrial applications. Pearl is completely image persistent, requiring no power to hold an image or page of text, and it is also compatible with the latest touch technology solutions. ePaper displays are also a sustainable and socially responsible alternative to paper.

“For 23 years, Popular Science has honored the innovations that surprise and amaze us ? those that make a positive impact on our world today and challenge our views of what’s possible in the future,” said Mark Jannot, Editor-in-Chief of Popular Science. “The Best of What’s New Award is the magazine’s top honor, and E Ink Pearl ? chosen from among thousands of entrants ? represents the highest level of achievement in its class.”

“Our E Ink Pearl display represents a significant improvement in the readability of eBooks. In fact, the jump is the equivalent of going from the contrast ratio of a newspaper to that of a paperback book,” said Sriram Peruvemba, vice president of sales and marketing at E Ink. “It is an honor to once again receive this award from Popular Science, and recognition from the editors is a testament to our team’s efforts to perfect our ePaper technology.”

About Best of What’s New

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners — the Best of What's New — are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What’s New awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Securities, Home Tech, Personal Health and Recreation.

About Nate Hoffelder (11471 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on E-ink’s Pearl screen named as “Best of What’s New” by PopSci Magazine

  1. Having read extensively on my Sony 350 e reader, I can tell you that the Pearl display is nice but not revolutionary. There is just a little difference between reading it and the Nook display.

    Thanks to Amazon for making this display seem so great.

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