The Joong Ang Daily is reporting that the Sterling Publishing Company, a B&N subsidiary, has just started selling ebooks in Korea. They interviewed Sterling CEO Marcus Leaver, and I think it's worth a read.
What’s Sterling’s strategy for success in Korea’s e-book industry?
If you look at how we’re selling our books in Korea - we’re selling English-language versions of books, we’re selling digitally, we’re also selling the rights to the Korean-language books. So I think I have all the bases covered. I’m very happy for Koreans to be able to read Sterling titles in English or Korean as well as in book format and on digital devices.