If not for the valid Archos email address given as contact, I would have thought this was another knockoff.
Archos are planning an ereader, and it just cleared the FCC. We can't tell much from the FCC docs, but it looks like it's based on a 7" touch screen and runs Android. It has Wifi, a SD card slot, and ships with the basic abilities (like web browsing).
I do find it interesting that Archos are going down the same path as everyone else. Look at the manual, and you'll see they're using a custom home screen. But the thing is, it looks pretty much like everyone else's custom home screen. Interesting.