Swinkels brings more than 12 years of experience in the publishing industry, most recently as Associate Publisher of Netherlands publishing company De Bezige Bij and Publisher of Cargo. In his new role at Kobo, Swinkels will be responsible for driving forward Kobo's ambitious expansion into the European market.
"We are thrilled to welcome Pieter to the Kobo team – he has a reputation throughout Europe and around the world for being an innovative, forward-thinking publisher," said Michael Tamblyn, Executive Vice President of Content, Sales and Merchandising for Kobo. "His long-time passion for the publishing and eReading, combined with his in-depth experience and strong European relationships, makes him the perfect person to present Kobo's global eReading service to the European publishing community."
In his role at Kobo, Swinkels will be responsible for acquiring new titles and new publishers across Europe and building strong, collaborative relationships with the European publishing community. The United Kingdom, France, Germany, and the Netherlands currently have the highest European Kobo user counts, but the company is quickly expanding its audience in Spain, Portugal and Italy – especially as partners continue to distribute their devices worldwide.
"Kobo Inc. is known internationally for its passion and dedication to delivering the best possible reading experience to customers," said Swinkels. "I'm so excited to bring my experience to Canada and become a part of that mission. "