Even though I’ve had a play with the GE site (see how here), chances are that the question foremost on my mind was the same as the one on yours: “When?”
Unfortunately Mark has to follow the company line. “We’ve been very excited by the US launch of the Google Ebookstore – it went extremely well,” he said. “Within 24 hours we were the number one app in the Apple App Store. Not just in books though – overall. We are really happy with the response and there haven’t been any real glitches at our end. What Google does well is launch a Version 1.0 product and then iterate, and I think the public know that.”
I don’t think it will happen in the next 6 months. They’re just now getting someone on the ground in Australia. It’s going to take quite some time to sign up publishers and bookstore partners. In spite of what the WSJ reported, I don’t think this will launch in the next quarter.