Kobo reports best Christmas season ever

Of course, they didn't have a Christmas season last year, but that's beside the point. Earlier today I was snide about Hanvon's announcement that they'd achieved 1 million users. Look at the following Kobo announcement and you'll understand why. From the press release: Kobo, the only pure-play global eReading service built on an open platform, today revealed its Holiday 2010 momentum. This Christmas, readers around the world received new eReaders and iPads and other eReading devices under their tree. Over a million people connected to Kobo, and hundreds of thousands of devices were activated each day since Christmas Eve, fuelling the highest eBook download rate in the company’s history.

People around the world chose Kobo this Christmas, with the popular easy-to-use Kobo Wireless eReader, dozens of compatible eReaders, top-rated applications for iPad, iPhone, Blackberry, Android, and one of the largest catalogues in the world with over 2.2 million eBooks, newspapers and magazines.

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“Earlier this month we predicted that Christmas would be a record breaker for Kobo, and we have exceeded our expectations driving several ebook downloads per second since Christmas Eve, or an equivalent number hardcover books stacked as high as 50 Empire State Buildings,” said Michael Serbinis, CEO of Kobo. “I would like to thank our customers for choosing Kobo to start building their digital library this Christmas. Our success this holiday season is a pre-cursor to a New Year with people reading more than ever thanks to eBooks and Kobo.”

Kobo’s holiday growth also included:

  • Total registered users nearly doubling from the six weeks prior
  • A 50X increase in purchases from previous Holiday weekend last year
  • A 5X increase in purchases from the previous biggest weekend (also in December)
  • Customer purchases from over 130 countries, with some of the biggest gains outside of US, Canada, Australia, New Zealand, UK, occurring in Germany, Netherlands, and Singapore
  • A significant increase in device mix, with eReaders and Tablets accounting for the largest percent in sales

About Nate Hoffelder (11466 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on Kobo reports best Christmas season ever

  1. Kobo was around last xmas season, the Kobo brand launched officially on Dec 15. Also, before that they were selling books as Shortcovers, so it’s a reasonable comparison I think.

  2. Kobo promoted the hell out of this Christmas. They were the only ones giving me discounts through all Christmas. I bought several books when they had deep discounts.

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