A few weeks ago B&N filed for a trademark for the term "Nooksellers" and that is the big story. Did you know that the license terms for Pubit include a line about affiliate sellers? That was very curious at the time because B&N didn't have any. Now we can see that they're planning to.
I wonder if the Google eBookstore was what finally made up their minds?
Speaking of affiliated sellers, Amazon have had them for the longest time. So really it's Google and B&N that are playing catch up.
UPDATE: A friend pointed out on Twitter that B&N already have an affiliate program through Google. Problem is, it sucks. That makes me even more certain about what the term Nooksellers means.
BTW, I don't care about the Nook2 trademark because I already knew about it. B&N filed a trademark for Nook 2 (note the space) back in June, which is when I guessed that B&N were planning to call the next Nook by that name. The new trademark is a footnote, not a revelation. I'm also not amazed by NookKids, Nookcolor, Nook Wifi, or any other term that's already shown up in use by B&N.
P.S. To be fair, the original source did notice the term but they didn't realize what it meant.They only discussed it in terms of the description attached to the filing, which doesn't jibe with the connotation of the word NookSellers. The word sounds like bookseller, which to me suggests an affiliate program.