That's what they're hinting on their Facebook page:
Ectaco will be unavailing 2 new gadgets at CES this year that will change the eReader game for sure! Don't forget to stop by our booth. South Hall Upper Level & Connector - Booth #36166
I asked and they sent me a PDF of the brochure for CES. You're looking at one of the 2 new ereaders, the Jetbook K-12. It ships with support for 12 formats, a graphing calculator app, and a periodic table of elements. Maybe I shouldn't have shown you the stand (all 3 items are removable), but I wanted to make sure I included the item on the right. It's an OCR scanner. I'm not sure if this one works directly with the Jetbook or with a PC.