Google Inc. and Apple Inc. have stepped up their battle to win over publishers, as the two companies vie to become the dominant distributor of newspapers and magazines for tablet computers and other mobile devices.Google is trying to drum up publishers' support for a new Google-operated digital newsstand for users of devices that run its Android software. With the effort, it is chasing Apple, which already sells digital versions of many major magazines and newspapers through its iTunes store....Inside Google, the e-newsstand initiative is being spearheaded by Stephanie Tilenius, its vice president of e-commerce, according to two people familiar with the matter.I'm sitting here right now wondering why this is a news story. All I can see happening here is that Google are thinking about having the division that run the Android Market sell apps from media companies. I was under the impression that they already do sell the apps; they're in the Android Market. Really this is just giving the Marketplace a new name. It's not a new venture.
And do you know the part that really confuses me? Last week there was a story on the decline in sales of magazine apps. It should be clear by now that apps aren't worth the investment. Okay, Google aren't making the apps so they don't care, but I don't see why any of Google's partners are considering this idea.Most will be throwing their money away.