By providing a single, consolidated marketplace, eBook Exchange extends ebook lending functionality significantly.
Using the catchphrase, “Lend an ebook; do some good,” the founder of eBook Exchange sees an opportunity to leverage the license to lend ebooks as a way to both expand the market and support charities dedicated to promoting childhood literacy and fostering a love of reading as an educational multiplier. eBook Exchange is also committed to improving ebook buyers’ rights while providing authors with the opportunity to collect royalties on the trading of their ebooks on the secondary market, something used book stores have historically not offered.
Today’s ebook environment, dominated by Amazon’s Kindle™ and Barnes & Noble’s NOOK™ ebooks, employ digital rights management to tie books to a single account and prevent unauthorized duplication. Many ebook buyers complain they are unfairly limited from easily sharing or reselling ebooks the way people can with paper books. Both Amazon and Barnes & Noble have taken limited steps toward addressing that complaint by allowing people to transfer access to an ebook to someone else for 14 days. After that period the ebook reverts to the original buyer. Like last century’s used-book paradigm, authors are left out in the cold during such transactions, receiving no benefit other than the chance to gain a new fan. eBook Exchange improves the functionality of the booksellers’ lending programs, then goes further.