Each week you’ll receive exclusive multimedia — stories, films, readings, interviews, art - plus new humor pieces from our website everyday. Each week you’ll receive exclusive multimedia - stories, films, readings, interviews, art - plus new humor pieces from our website every day. Your app purchase gets you six months of weekly Small Chair content, plus semi-eternal delivery of the website material, plus deluxe access to our classy ebook store. We’ll use Push Notifications to let you know each time a new piece is ready.
So for $5 you get a new piece of content each week (for 6 months) that won't be available on the McSweeney's website. You also have access to McSweeney's other digital content, too. Consider this: how many people buy one issue of a digital magazine and don't buy a second issue? McSweeney's may have found a way to tap into that single issue market without paying as much as say, Wired Magazine spend each month.