QuarkXPress to make iOS apps

Quark will be launching the iPad Publishing Service, a new extension for QuarkXPress 8.5, next month.From the press release:Quark announced today a new service that enables QuarkXPress® 8.5 users to publish QuarkXPress content to the iPad. With its iPad Publishing Service for QuarkXPress, Quark will configure a starter iPad app with the customer’s logos and colors, and enable the enrichment of QuarkXPress content, which can then be published to that app.

The new service is ideal for anyone from the individual designer to corporate publishers and book, newspaper, and magazine publishers who are interested in reaching the digital market quickly with richly-designed, interactive content at a fraction of the cost of conventional app development and publishing.

“We have received tremendous interest from QuarkXPress users to be able to publish to their own iPad apps,” said PG Bartlett, senior vice president of product management for Quark. “We believe our iPad Publishing Service provides the easiest and most cost-effective solution available in the market for QuarkXPress users to publish to the iPad. Customers that use the iPad Publishing Service starting in February 2011 will be able to easily migrate to App Studio for QuarkXPress later in 2011.”

With the iPad Publishing Service for QuarkXPress, users can either convert existing print publications for delivery to the iPad or create dedicated iPad versions. As a part of the Service, Quark will provide the following iPad publishing components to customers:

  • The Quark Starter iPad App, which Quark will configure to the customer’s needs and prepare it for the customer to submit to the Apple App Store
  • Free XTensions software that will allow QuarkXPress 8.5 users to enrich their QuarkXPress layouts with the sound, video, and interactive features that make digital content compelling
  • Conversion of enriched QuarkXPress layouts into “issue” files that can be published to their iPad App
  • Web-based service for managing apps, publications, and issues from anywhere at any time

The components of the iPad Publishing Service for QuarkXPress that allow users to enrich, preview, and manage their content and apps are included as a part of the service while the configuration of the Starter iPad App will require a one-time $495 charge per app. The conversion of the QuarkXPress layouts to iPad issue files costs $495 per issue. The customer will also pay a license fee that is charged for each issue published. The cost of the license fee starts at $349 for publishing a single issue, and decreases depending on the number of issues purchased.

Apart from the one-time app configuration fee per app, a per issue conversion fee, and a per issue licensing fee, Quark does not require any further commitment from customers, such as sharing revenue from sales made from the iPad app.

Quark’s iPad Publishing Service will be available in February and interested customers are encouraged to visit http://www.quark.com/Solutions/Applications/Digital_Publishing_Solutions.aspx now to complete the online information form. A Quark representative will contact customers to get started.

Customers must have their own Apple Developer ID and will be responsible for submitting the app generated with Quark’s iPad Publishing Service to the App Store. Also, the enrichment of QuarkXPress content must be done using QuarkXPress 8.5. Users on previous versions of QuarkXPress must upgrade to the latest version; current QuarkXPress 8 users can upgrade to version 8.5 for free.

Today Quark announced:
1. App Studio for Quark Publishing System, available now http://www.quark.com/Products/Quark_Publishing_System/App_Studio.aspx
2. iPad Publishing Service for QuarkXPress 8.5 users, available in February 2011

About Quark
Quark Inc. (www.quark.com ) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than160 countries. Two decades ago, our flagship product — QuarkXPress® — changed the course of traditional publishing. For more than 25 years, Quark has built on its knowledge and experience in design and publishing to provide software solutions that support collaborative workflows and automated publishing across multiple channels. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark Inc. is privately held.

About Nate Hoffelder (11224 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on QuarkXPress to make iOS apps

  1. Wait. Are they CRAZY? They want “a per issue licensing fee”?!!!? That’s just frikkin crazy. Does anyone who does PDF have to pay anything like that to Adobe?!

  2. You think that’s bad. Take a look at http://www.adobe.com/products/digitalpublishingsuite/pricing/ and do the math on how much more expensive the Adobe solution is for an average sized magazine. I get $36,000 per year for a monthly with 10,000 downloads!

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