AP to launch digital licensing agency

Last week the Ap announced that they would soon be launching a new agency to handle licensing of digital content created by nearly 1,000 AP member publishers. This new company, the News Licensing Group, will operate independently of the AP and is expected to be financed be the news industry.From the press release:

The Associated Press Board of Directors today approved the establishment of an independent news licensing agency that will allow broader and better access to original news content while providing publishers support for innovative new business models. When launched this summer, the enterprise will include news content from AP and more than a thousand publications.

AP will spin off its News Registry into the newly created entity, called the News Licensing Group, and expects to raise funding from the news industry. The News Licensing Group will be owned by news publishers, and fulfill a need for an efficient means to protect and license digital news content from thousands of news organizations to the wide and growing range of digital communications products and services.

"This will be a game changer for news providers worldwide," said Tom Curley, president and CEO of The Associated Press. "It's pro-competitive and it's pro-consumer, and will be a leader in the digital information business. We'll be looking at development opportunities and seeking content commitments from publishers. We will move beyond text to photos and video and expand internationally later this year."

Today's announcement follows the board's decision in October to direct AP to create a digital rights clearinghouse to help provide news content to emerging digital platforms while also enabling news publishers to use data analytics to improve customer engagement across platforms.

The News Licensing Group builds on AP's News Registry, which will be transferred into the new company. Launched last summer, the News Registry, which tags, tracks and measures use of content online, will provide the foundation for the enterprise, enabling efficient content and data licensing, along with effective enforcement support. Nearly 1,000 publications are now participating in the registry, which has collected more than 5 billion content impressions around the Web.

The News Licensing Group will extend the News Registry to license, market, and distribute news content in a way that respects intellectual property rights and enables news organizations to make continued investments in their news operations, Curley said.

About Nate Hoffelder (11224 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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