Diamond Executive VP and COO Chuck Parker had this to say: “Digital comics are creating opportunities for publishers to grow the comic market. Our task, as we see it, has been to structure a program that empowers comic retailers to play a role in this growth and, at the same time, make money selling digital content. We think we’ve accomplished that with this initiative, and we look forward to feedback from retailers and publishers alike to help us succeed in this endeavor.”
16 comics publishers have signed on, and the program should be up and running in July 2011. Plans call for digital comics to be sold exclusively at comic shops for a 30 day window for about $1.99, with “Digital Plus” editions (digital copies available with the purchase of a hard copy) expected to sell for $.99.