Someone did a study that compared how well participants understood the privacy policies of 10 popular websites: eBay, Facebook, Google, Microsoft, Myspace, Orkut, Wikipedia, WindowsLive, Yahoo!, and YouTube. The testees were split between a group that read on a desktop size screen and a group that read on an iPhone size screen. The 2 groups were tested to see how well they comprehended the privacy policies. The second group did significantly worse.
- Desktop screen: 39.18% comprehension score
- Mobile screen: 18.93% comprehension score
Even when websites offer a mobile version, the content will be harder to understand simply because the screen is too small. Interesting, isn't it? All of a sudden I'm glad I don't have a smartphone. It looks like I'm better off without it.
image via Flickr