Mintel’s research also revealed that consumers expected to pay less for ebooks than their printed equivalent, with nearly half (48%) of consumers saying they expect to pay less and just one in five (19%) saying they expect to pay the same. Some 7% of Brits say they expect to pay less then £3, with 28% thinking it should be between £3-£5.99. If these numbers are true, Agency Pricing isn't going to have much success in the UK.
Bed is the the most popular place for Brits to read , with the majority of all book readers (87%) saying they do so on a regular basis. The next most popular place is on trips (84%), in the living room (78%) and while commuting (64%). Meanwhile, over half (58%) say they regularly read in the garden, 42% while they are waiting to meet someone and 41% when outdoors. Meanwhile the toilet (37%) and the bath (33%) make up the remaining regular reading places.
I think the number of people who read on the toilet is higher, but only few will admit to it.