It's been just over a month since Rupert Murdoch's iPad only digital newspaper The Daily launched and we have reports that 3 writers have already bailed - all in a single week. Coincidence?Adweek was the first to notice the 3 departures. Features reporter Lauren Bans and political reporter Jon Ward were the first to leave, with Heather Havrilesky, a former TV critic for Salon.com, a staff critic for The Daily working under Sasha Frere-Jones, followed soon after.
When The Daily launched, everyone made a big deal out of how The Daily had some big names. Even I did that when I posted about how CokeTalk was hired as an advice columnist. But if they're already losing people, what hope does they have to establish a brand?
You might argue that churn is good, but they really need to develop an identity first, and they need stability in order to find it.
What do you think?