You've probably seen any number if anti-piracy PSAs. Here's a new one that I think is rather funny (I'm still not sure if it was meant as a joke).
I'm laughing at this video because the situation is rather absurd. If you accept the SF aspect if the technology, you have to ask yourself how likely is it that a pirate would put that much effort into stealing the content.
I can only see this happening in cases of industrial espionage, and that's so far removed from your garden variety pirate that conflating the 2 ideas is a little silly.
On the other hand, I know several people who would make this kind of argument in all seriousness, so i can't tell if it's a joke.