Amazon Bought 4 New .CO URLs

TechCrunch reported yesterday that Amazon got the rights to 4 new URLs on the .CO domain from the licensing authority in Columbia. The 4 URLS are:

  • A.Co
  • Z.Co
  • K.Co
  • Cloud.co

I bet you can guess that the a.co is for Amazon, k.co refers to the Kindle, and cloud.co will be used with Amazon's new cloud storage service. But the Z.co URL might be a stumper if not for Amazon's logo. Look at the logo again. Do you see how the smile/arrow starts at the 'A' and ends on the 'z'? That was a deliberate design decision because Amazon wanted the logo to imply "from A to Z". i bet that's why they bought the z.co URL.

via TechCrunch

About Nate Hoffelder (11376 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on Amazon Bought 4 New .CO URLs

  1. The Z.co is most likely for Zappos which is owned by Amazon

  2. Never noticed the a to z, I always thought it was a smiley face

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