Do you recall all the ads about the Kindle that mention the 1 month of battery life? I'm sorry but you must have heard wrong. They said 2 months, not 1.
Amazon responded to the new Nook Touch in the most hilarious way. They fiddled with the statistics for the Kindle and managed to fake the 1 month battery life into 2. Here's the new claim:
A single charge lasts up to two months with wireless off based upon a half-hour of daily reading time. If you read for one hour a day, you will get battery life of up to one month.
They cut the reading time in half. (Right now I'm giggling madly in the middle of a Borders.)
There are times where I wonder if anyone in marketing departments have brains at all. Did Amazon really think we wouldn't notice the change?
Update: B&N responded to Amazon.
image by Will Montague