The most important Apple story yesterday was the one that didn’t happen

I was catching up on the Reading List Instapaper story this morning (more on that later) when i realized that there was something Apple didn't announce. There was no mention of iBooks being added to OSX. To be honest, I expected iBooks to show up in the next major OSX release. Well, OSX Lion was announced yesterday and there was no mention of iBooks. This is not good.

I have to admit that I was surprised that iBooks was announced for only ioS when it was launched. I didn't think Apple would pass on an opportunity to sell content to their customers. Apple were facing just as much of feature shortfall on OSX as on iOS, so you'd think they would have plugged the hole.

Yesterday Apple gave up the chance to at least lock in their core customers, and that is going to continue to hurt iBooks. If any of Apple customers want to read on this very expensive computer they bought, they're going to go with either B&N or Amazon.

That sitting at your computer and buying ebooks is worth a lot of money. The on-device ebookstores are uniformly crap, so the best time to get and keep a customer is when they're at their keyboard. Apple threw that  away. BTW, the PC is still the most popular reading device, so this isn't just the fringe that Apple lost.

iBooks might now be accessible from the web, but it's going to stay a second rate ebookstore.

About Nate Hoffelder (11370 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on The most important Apple story yesterday was the one that didn’t happen

  1. Yes, I noticed that too. But having been disappointed by Apple so many times, I didn’t even expect it. And it’s clear now that their strategy is Do Enough, so they leave more to give people later. FFS, iPhone Volume button as camera shutter after *years* of waiting and people think Christ returned!

  2. They just added it to iTunes, right?

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