Jeff Bezos wanted to name Amazon Relentness

Luckily for him, someone talked him out of it.

Geekwire have an interview with Amazon's first employee, Shel Kaphan. The interview has a bunch of fascinating tales about the early days of the monolithic web retailer. Here's one:

When you joined, the company was called Cadabra, right? “When I joined, we didn’t actually have a name. What happened was, I arrived with all of my junk in a U-Haul truck, and then Jeff told me that: ‘I incorporated it, and it is called Cadabra.’ That’s when I actually had my first ‘uh-oh’ feeling. Because I did not think that was a good name. One of the problems with the name Cadabra  – which was short for Abracadabra — is that people would hear it as “cadaver” on the phone which is itself kind of bad.”

Relentless was the second proposed name for the company. they didn't use it, for obvious reasons, but you have to admit that does describe amazon quite well.

About Nate Hoffelder (11373 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Jeff Bezos wanted to name Amazon Relentness

  1. I suppose Tenacious Beez was taken?

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