Last year I came across a Dutch company that was selling ebooks on Flash Drives. I didn't think much of the idea, and I didn't think it would last. Apparently I was wrong. 25 thousand of these things have been sold over the past year. While that's not a vast number, it's still decent. This is just one of many little gadgets, so it would have been easy for it to get lost in the crowd.
About 110 retailers now carry the flash drives in store, including bookstores and general retailers. You can now choose from 11 different sticks, each with a different selection of titles. The ebooks are DRM-free and come with 5 to 7 titles for 19.95 euros.
If you look at the picture to the left you'll see why sales are good. The original stick didn't come with that case,which probably makes the current stick more appealing.