Ask yourself this: What's the one place everyone reads?
The Russian bookstore chain 100,000 Books realized one day that everyone reads on the toilet. And when there's no book, magazine, or newspaper available, people have been known to read what ever they can get their hands on - even the air freshener.
I'd like to present to you Book Freshers:
Nate Hoffelder is the founder and editor of The Digital Reader:
"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."