The Pew Research Center just released the results of their most recent survey, and guess what? Twelve percent of Americans now own an ereader. That's double the results from the November 2010 survey. The increase stands in stark contrast to the number of tablet owners. Between January 2011 and may 2011, that figure rose from 7% to only 8%.
Now this is interesting when you factor in the iPad. Apple sold 25 million iPads, and yet more people own ereaders that tablets (that includes iPads). Until I saw this data, I was thinking about suggesting that the iPad be the new target device for making ebooks. Think about the number sold, and I'm sure you'll understand why i thought that.
But now we know that there are still more ebook readers out there than tablets, so obviously I was wrong.
On the other hand, perhaps I was focused on the wrong device. Do you recall the ebook reader that launched in late October? I find it a curious coincidence that the Nook Color launched just before the uptick in the graph. Actually, I doubt that it's a coincidence, but we'll never be able to prove the causation.
Pew Research Center