US ebook reader owners doubled in the past 6 months

The Pew Research Center just released the results of  their most recent survey, and guess what? Twelve percent of Americans now own an ereader. That's double the results from the November 2010 survey. The increase stands in stark contrast to the number of tablet owners. Between January 2011 and may 2011, that figure rose from 7% to only 8%. Now this is interesting when you factor in the iPad. Apple sold 25 million iPads, and yet more people own ereaders that tablets (that includes iPads). Until I saw this data, I was thinking about suggesting that the iPad be the new target device for making ebooks.  Think about the number sold, and I'm sure you'll understand why i thought that.

But now we know that there are still more ebook readers out there than tablets, so obviously I was wrong.

On the other hand, perhaps I was focused on the wrong device. Do you recall the ebook reader that launched in late October? I find it a curious coincidence that the Nook Color launched just before the uptick in the graph. Actually, I doubt that it's a coincidence, but we'll never be able to prove the causation.

Pew Research Center

About Nate Hoffelder (11371 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on US ebook reader owners doubled in the past 6 months

  1. >>>I find it a curious coincidence that the Nook Color launched just before the uptick in the graph.

    Or that crap Pandigital Novel…

  2. The non-linear X-axis makes it hard to interpret that graph. It suggests that the Kindle 3 release in September didn’t do much to boost e-reader sales, but a careful examination shows that about the same number of e-readers were sold in the following 2 months as in the preceding 4 months.

    So there’s a “bump” in sales rate then, and another one starting in November when NOOK Color, Sony Daily Edition (950), and Kobo Wi-Fi came out. Oh, and Christmas was just around the corner.

  3. More e-readers out there is good news, no matter which one is responsible for the uptick.

Leave a comment

Your email address will not be published.


*