Augen burst on the gadget scene last year when they released The Book, their Kindle clone with a 7″ screen. While they got a lot of attention at birth, their demise has gone unnoticed.
I was first clued in to the story by an owner of Augen’s The Book. She was supposed to have gotten her device back from a warranty repair, and while she had an estimated delivery date she never got the ereader. She checked Augen’s website, and it was down. No one responded to her emails, so she reached out to me for help.
It turns out that Augen’s website has been down for over a month. I’m not getting any responses to any of the emails I sent – not from either of the Augen email accounts I know. I asked about the problems with their website, and they said nothing. I didn’t even get a response when I asked them if the company had died.
I know that’s not based on anything solid, and there really isn’t any proof. But the company looks dead to me.
That’s a pity. I was looking forward to Augen’s line of tablets and their new ebook readers. Last fall Augen unveiled a line of 6 tablets ranging from entry level to a couple high end models. They were quite pretty and I admired the ambitiousness of trying to get 6 devices on the market all at once. And then there were Augen’s ebook readers, which were supposed to be shipping in April. I was so looking forward to them.
image by amandabhslater