Some time back I wrote a post about how you could move the ebooks you bought at Borders over to Kobo. I said at the time that Borders had gotten out of the ebook business. Well, today I got an email which shows that Borders aren't just trying to encourage customers to switch over, they're shoving us out the door.
Make the Move Now... Move Your eBooks to a Kobo Library!
That was the subject line of the email, and the only topic discussed in the email was why I should move my account over to Kobo. But it gets better. If you move your ebooks over, Borders will enter you in a contest to win a $500 Kobo gift card. They're raffling off a total of 10 cards.
Yes, Borders are so eager to get people to move over that they are giving away $5k. That's not a huge amount of money when compared to how many customers they probably have, but it does feel like they're in a hurry. I'm guessing that this is a time sensitive issue, and that's why they're shelling out the money.
So what is coming that would make Kobo and/or Borders push for this? That, my dear, is the million dollar question.
This email came just over a week after Borders announced that they had a buyer. The Najafi-Borders deal is supposed to wrap up by the end of July, and I can see that everyone would want to have all the ebook customers off of Borders servers by then. But why?
If Borders were going to be a long term partner, this wouldn't matter so much. The way that they're pushing the changeover would suggest that the 2 companies might part ways. I won't take a guess at the odds of that happening, but I do think there's a chance.
Let's see what happens.