They're calling it The Daily Reader (yeah, I know), and it launched a few days ago.
The new blog is going to focus on news and current events as they relate to books, both titles published by Macmillan and those released by other publishers. Amanda Hirsch will be running the blog. Amanda' a blogger and media consultant currently living in Brooklyn, and she also used to be the editorial director for PBS (among a bunch of other things).
Amanda's going to be running the blog, but it won't be a solo effort. Post ideas will be suggested by the Macmillan editorial staff - the people who are actively working with each title and can see the connection. The Daily Reader will also have guest bloggers.
image by colros