Next-gen Plastic Logic e-reader demoed in Russia

The Prime Minister of Russia met with Anatoly Chubais, the head of Rusnano, late last week and they discussed a number of Rusnano's new tech projects. The last time I mentioned Rusnano it was because they'd invested in Plastic Logic, the failed not-yet-successful screen tech company. Late last year Rusnano invested an unnamed amount of capital in PlasticLogic with the goal of building the next generation screens in Russia. Update: There's a hands-on video at the end of the post.

PlasticLogic is best well known for announcing a ridiculously expensive ebook reader at CES 2010, only to see it be killed off by the iPad a couple months later. PL eventually retired it  in August, a couple weeks after it was supposed to ship.

The key thing you should remember about PlasticLogic is that their screen tech is low-power and grayscale, but also that it is flexible. PL is a pioneer in this niche.

So Rusnano is working with Plastic Logic, and the CEO of Rusnano had the latest demo unit to show off. It's a prototype that is being used as part of a pilot program this fall. A number of schools in different regions of Russia will be participating, and the total project will likely involve around a thousand students.

The screen looks to be the same size as on Plastic logic failed D7 ereader (21.6cm x 27.9cm) and when it goes into production it will be made in a new $700 million factory in Zelenograd (still under construction). The current estimated retail for the complete device is around 12,000 rubles (~$413 USD).


via Mobile-Review

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About Nate Hoffelder (11463 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Trackbacks & Pingbacks

  1. Berufsleser und eBook-Reader – Anfang 2011 « Walfischbucht
  2. Plastic Logic’s Unveiled E-reader - The Digital Reader
  3. There’s a 4 Way Fight Going on To Bring Gadgets to Russian Schools - The Digital Reader

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