Bookstores Now Acting as Ebook Showrooms

Simba Information has released the results of a rather obvious little survey. Have you ever looked at a product in store and then bought it online? Guess what - readers are now doing that with ebooks.

Simba surveyed 110 bookstores across the country, and they found that 38% of the booksellers reported seeing (former) regular customers come back to the after the customers bought an ereader. The customers rarely bought anything, however; they were just there to browse. 43% of the booksellers also reported having regular non-customers who only came in to browse  before leaving to buy from another retailer.

And this is supposed to be news, how exactly? The internet did this situation long before ebooks came along. Actually, this predates the internet. People have been using local store to window shop ever since the time of mail-order.

Simba are selling a new market research report, and that's where this little nugget of info came from. If the report is as good as this sample then I'm not sure it's worth buying.

About Nate Hoffelder (11479 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

4 Comments on Bookstores Now Acting as Ebook Showrooms

  1. Well, we all know how slow the book industry is, so this might be news to them!

  2. More is different. Yes, throughout history people have sometimes shopped with a low intention to buy. But more people are doing it now—a lot more.

  3. I’m a freak who tends to do the opposite. I use the internet to research things I want to buy and to track down where I can find them for sale locally.

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