E-ink’s most unusual product – a Snowglobe

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Did you catch the interview that Charbax shot at IFA-Berlin? It was a 20 minute clip with Sriram Peruvembra, the head of E-ink's marketing department, talking about E-ink's screen tech, products, and future plans. (Go watch it; it's worth it.) Sri spends the first few minutes of the video talking about how the E-ink screen tech works, and while he's talking he also uses a small clear plastic ball to demonstrate how the technology works.

The ball I'm holding at right is one of the demo units. It's technically not a product  because E-ink don't actually sell it. But it is very cool, isn't it?

The ball represents one of the capsules of an E-ink screen. The little black and white dots floating in the clear liquid represents the pigment micro capsules. I'm not going to go into a long technical explanation how it works, but I will direct you to a complicated and technical explanation on Wikipedia.

This little ball is even more fun to hold than it is to watch in the video, and it's a testament to the value of having a prop. This little ball is the main reason TechCrunch (and probably other sites) posted the interview.

About Nate Hoffelder (11385 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Trackbacks & Pingbacks

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