Publishers can create highly visual streams around specific topics or present a filtered stream of stories based on keywords from a wide choice of sources including, but not limited to, websites, blogs and RSS. For example, a newspaper with an award-winning news section and blogs could create an app on that specific topic, creating streams of its own content, as well as bringing in additional content from other providers. Or, magazine publishers or blog owners with several titles could offer all of their properties in one place.
I guess the idea here is that Tapform will enable an ecosystem of related apps that will fill similar needs for focused news aggregation. It's also supposed to increase reader engagement and provide a potential source of advertising revenue for publishers.
I have an alternate use, actually. There are any number of news blogs that view themselves as communities, so what would happen if they integrated Tapform into their current site and truly became a community-led news blog? You could also build an app around the #eprdctn community on Twitter, or digital publishing in general.
It's an interesting idea, no?
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