The Viewpad 7e ships with a number of apps, including the Amazon Appstore, Kindle, and others. That's rather interesting that it ships with the Appstore, considering that European buyers won't be able to use it. I wonder if there are 2 firmwares, and whether the US one will have the interface demoed at IFA last week?
I posted a video of this tablet a few days back, and I found it rather disappointing. This 7" tablet is not an original design by Viewsonic, and it's not even an exclusive design. You can find a tablet that is a virtual clone of the 7e already on the market. Pandigital released it last month and it's called the Nova.
The Nova is cheaper, too. While it may not have all the refined details of the Viewpad 7e, it is still a very good budget tablet.
On the other hand, my experiences with the Nova tell me that the Viewpad 7e is going to be a very good tablet.