Aptara released their 3rd annual publishers survey this week and it offers a unique insight into the digital publishing industry. Key takeaways include:
- Amazon continue to dominate the market, but their market share shrinks as the ebook market gets bigger.
- 85% of publishers are releasing both digital and print editions of their titles, and over half (55%) are just beginning to convert their backlist or have no plans to do so.
- Direct Sales produce the second-largest amount of sales (after Amazon, of course) for most publishers by a significant margin (up to 18%) - but not in the Trade segment.
- Over half of publishers are outsourcing the ebook production, and a full 38% are giving their contractors a PDF as the source file.
The leading target ebook reader is actually the PC (19%), followed by the Kindle (18%), and generic Epub ereaders(15%).
Nearly 1 in 5 publishers are making over 10% of their revenue from ebooks and digital content.
2/3 of ebook publishers either have no plans to make ebook apps or they are still investigating the possibilities, and nearly as many (60%) are still considering whether to make enhanced ebooks. An even larger group (76%) don't know what they will do about Epub3.
The iPad is the preferred ebook reader among publishing pros (25%), followed by the Kindle (18%). And yes, a full 11% of respondents do not read ebooks, which is about the same as those who read on a PC.
The report is based on the responses of 1,350 publishers and it contains far more detail than I listed above.
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