Kobo Touch Now Comes With Ads – $99

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I’ve just learned that Kobo will be shipping a new Kobo Touch in the next few weeks. It’s the same Kobo Touch hardware that I’ve been having issues with, only this one costs $30 less. It looks like Toronto decided to follow the old maxim: If you can’t beat’em, join’em.

Kobo haven’t announced it yet, but they will soon have an ad-supported ereader on the market. It won’t be shipping for another couple weeks, and when it does it will only be available in the US.

I’ve looked over the product pages and I can’t see much about the ads. They’re not going to be in books, thankfully, but you will see them when the Kobo Touch is in sleep mode and they’re also going to be at the bottom of the home screen. This is pretty much the same ad locations as on the Kindle, and you know how much I liked those ads.

There’s no word yet on what type of ads it will have or how often they’ll change, but the product page for the $99 Kobo Touch is now up. Go check it out.

But before you jump on this price, let me warn you that it’s not as good of a deal as you might think. Geeks.com has a refurbished Kobo Touch in stock every so often. They sell it for $99 when they have it (just not right now). Also, Mike Cane reminded me on Twitter that the Noo Touch is also $99, and it doesn’t have ads.

To be honest, this comes as something of a surprise.  I haven’t heard even a whisper of a hint that Kobo had been planning this, and I didn’t think they were capable. Needless to say, I think this was a smart move.  They couldn’t match the selling price of the ad-subsidized Kindle directly, so they did the next best thing. They copied Amazon, and what’s more – they beat Barnes & Noble to the punch.

Kobo Touch with Offers

4 thoughts on “Kobo Touch Now Comes With Ads – $99

  1. Well, its not as if they didn’t have ample time to look into it; KSO’s been around for six months. Who knows if that’s how they came to talk to Rakuten in the first place.
    I’d be surprised if at least some of the ads didn’t come from buy.com.

  2. I have both the Kobo Touch and the Nook Touch and the Nook Touch is a superior e reader for two at the same level. Kobo does strange formatting with books where it puts gaps between paragrahs and other odd things. The most annoying is how it can’t do a page count. It only tells you how far in a chapter you are.

    The Nook Touch has a nicer display and formats books correctly. It also has small page turn button on it’s sides so you don’t always have to swipe. I like it very much!

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