Eason Now Has an eReader Dept in 25 Bookstores

The Ireland based bookseller Eason and Son has just opened their 25th Estore, a new in-store department where they sell ebooks and ereaders. This chain of 40 corporate and franchise stores currently carry 4 ereaders, including the new Sony Reader Wifi, iriver Story HD, iriver Cover Story, and Elonex 621EB. Prices range from €99 for the Elonex to €149 for the Sony Reader.  Customers will find all 4 models on display in the Estores as well as experienced employees who can demo the ereaders and offer tech support.

Eason sells a diverse selection of stationary, games, toys, and school supplies - with much the same product mix as Borders or Barnes & Noble. They also sell ebooks, and they've contracted with OverDrive as their distributor. They stock around 120 thousand ebook titles (that I can see).

While it's good to see a bookseller put real work into supporting ereaders in store, they unfortunately didn't do the same on their website. The listings for the 4 ereaders lack any useful info (in Firefox). Not only is there no info on format support or a helpful FAQ, the listings lack even a basic spec list.


About Nate Hoffelder (11463 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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