San Diego based Sol Computer was at CES this past week showing off their 3 new tablets. I've confirmed that some time this spring they plan to launch 7" Windows and Android tablets as well as a 10.1" dual boot Win8/Android tablet. All will have Pixel Qi screens.
Specs are still up in the air, but I'm told that the Android tablet will likely be running on a 1GHz Cortex-A8 CPU.
I've covered Sol once before on this blog. They're a small start up who launched their first 2 Pixel Qi equipped products in September 2011 (Win7 tablet and netbook). At the time I liked the idea, but I wanted to see a larger version of this screen on a more powerful laptop. (Unfortunately for me, Pixel Qi doesn't make one.)
So what's the point of a Pixel Qi tablet? Price certainly isn't a factor; Sol Computer's current 10" Win7 tablet is going for $1100 for so-so specs. And the new tablets will probably also be rather expensive. Due to the assembly costs, the tablets will likely retail for $400 or more that their LCD based competition.
But like any premium product there are some who need the features. And in this case, the primary customers have been people who absolutely had to use a computer in full sunlight and are willing to pay a premium to get it. BTW, that need to run software is why Sol went with Win7 for their first 2 products instead of Android or another mobile OS.
And the premium price means that this is still a niche product.
I made a point of not missing this booth because I've been asked a certain question a lot lately. Everyone wants to me to predict which of the new screen tech will succeed in the current struggle to replace LCDs. I would like to say Pixel Qi, but they are still a couple years away from being a mass-market consumer product. My conversation with Chris Swanner, the CEO of Sol Cpmputer, helped me understand why (more on this later).