Japan’s Sony Corp is cutting 10,000 jobs, about 6 percent of its global workforce, the Nikkei newspaper reported on Monday, as new CEO Kazuo Hirai looks to steer the electronics and entertainment giant back to profit after four years in the red.Boldfaced emphasis added by me.First, Howard Stringer should have never been let near Sony, never mind being put in charge of it.
Second, the Japanese are too damned self-effacing for their own good. Howard Stringer would have been booted out on his fat ass within two years of his mis-management had he been here in America.
Third, notice the word I emphasized: profit. That’s nothing more than temporarily making the books look good. It says zero about long-term sustainability.
Fourth, this is not going to save Sony. Throwing overboard ten thousand people is an admission of defeat, period. That tells me that Sony has been so gutted and so bollixed that whatever good ideas might still be inside that company have no chance of getting any attention.
Fifth, it also tells me that those currently in charge of Sony wouldn’t recognize a good idea if it bit them in the ass and starting draining their blood by the pint. This might now be in the very DNA of Sony, since there were people inside Sony who advocated the Sony Reader should have had wireless from the beginning, yet were overruled and then ignored as Amazon triumphed.
Sixth, Sony used to be all about the display. Who has that reputation now? Samsung! Losing a core business like that is simply inexcusable. It would be like Nokia losing its phone operating system (oops!).
Seventh, all Sony is doing these days is Me-Too and zombie tech. Me-Too: Android devices that have nothing to recommend them. Zombie tech: How long can they keep milking PlayStation (which was created by someone who was forced out of Sony, Ken Kutaragi!).
Eighth, Sony has become legacy corporate. It’s now more interested in preserving the jobs of those who lead it than moving the company into a glorious future. Hunkering down instead of risking is little different from just being dead.