Kobo Releases TV Commercials in Time For Father’s Day (video)

Kobo has been taking a look at all the ways they come up short against Amazon and B&N, and today I learned that apparently they feel they need to start making bad TV commercials to make up for their lack of advertising. They posted a compilation of the commercials to their Youtube account today. The commercials  are pretty tacky, but now that I've seen them all twice I'm beginning to suspect that was on purpose. I mean, I know used car lots that could do commercials like this; if Kobo wanted to do better they would have.

About Nate Hoffelder (11480 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on Kobo Releases TV Commercials in Time For Father’s Day (video)

  1. Those are really painful to watch. Srsly, if you are apt to call your Dad a cliche, are you going to want to buy him ANY kind of gift? While B&N, Amazon, and Apple tug at heartstrings, these Kobo ads are like nails on a blackboard.

  2. I think it’s $79 at Best Buy since they are trying to dump them.

  3. I stopped at Dadism number 353438. Did I miss something cool?

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  1. Kobo lança anúncio de TV para o dia do pai | eBook Portugal

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