The Kindle will be filled with the Bible as well as other religious texts. There's no mention of what else will be loaded, though the hotel does promise that visitors will be able to download their preferred religious text for a value of £5 or less via the hotel’s Wi-Fi, according to a press release. Visitors can also download other, secular books for the usual prices. The hotel is trying the program out and will decide in two weeks if it’s worth carrying out over the long term.
Adam Munday, general manager of Hotel Indigo Newcastle, explained why the hotel chain made the swap: “Every Hotel Indigo draws inspiration from its local area to give guests an individual experience. In the 18th Century, Newcastle was one of the largest print centres in Britain and we’re in Grainger Town, close to the Lit & Phil."
“We wanted to reflect this literary history in a very contemporary way." According to Wikipedia, NewCastle was the 4th largest printing center in 18th century England. Do you know what they didn't make there? Kindles.
See, that's why I call this a gimmick. If they really want to highlight a literary past then wouldn't it be better to stock each room with books that were printed and debated locally? They could also include tour books for the area which discuss this aspect of that region's past.
A Kindle represents the literary past of Newcastle about as well as a Makerbot would represent the region's manufacturing past, don't you think? (On second thought, that would be rather cool.)