Kobo Touch to be Sold by Italy’s Largest Publisher This Fall

Kobohas just announced that they've scored a new partner in their plans to expand into the European ebook market. The Mondadori Group, publisher of magazines and books (as well as one of the large media retailers in Italy), is going to carry an Italian language version of the Kobo Touch this fall. The really interesting detail here isn't the 628 retail stores but Mondadori Group's other activities.

This is one of the larger publishers in Italy and it has its own ebook distribution platform. I'm assuming that those ebooks will find their way to the Kobo ebookstore, but the more important question is who will be selling the ebooks in Italy?

Kobo still hasn't launched in Italy, though they do own the URL kobobooks.it. So this deal might mean that Mondadori might also act as Kobo's local ebook partner as well as sell the Kobo Touch. That would put Mondadori in the same group as FNAC and Whitcoulls as well as Kobo's other partners around the world.

In fact, the press release says "Mondadori will bring Kobo eReaders to market in the fall and will provide a complete eReading experience", which pretty much guarantees that Mondadori will also be the ebookstore. It would make a lot of sense to combine the local retail partner with a successful local ebook retailer.

Update: I've now heard back from Mondadori. Yes, Mondadori will be running the local Kobo ebookstore. (Boy, was that not clear in the press release.)

About Nate Hoffelder (11376 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Trackbacks & Pingbacks

  1. L’eBook reader Kobo in Italia, in partnership con Mondadori
  2. Kobo Touch, Kobo eBookstore Launches Tomorrow in Italy - The Digital Reader
  3. Tolino, aka Germany's Answer to the Kindle, Expands into Italy, Netherlands - The Digital Reader

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