As an idea, it is clever. The t-shirt is printed both on the inside and the outside, thus giving it some of the physical aspects of a magazine. Each issue costs 30 euros (for a single t-shirt), and T-Post is currently printing one issue a month.
I have to admit that this story has me stumped. My first thought was to describe it as an experimental new medium for publishing. It's a small niche, but they are publishing content.
But then I realized that this will likely never be more than a tiny niche; printing an article on a t-shirt is more of a gimmick than anything, so really this post would belong on a fashion blog.
But T-Post is still writing content, and they are still distributing it. Only the medium is unusual here, and if there's one thing that we have learned from the growth in the ebook market it's that the medium is less relevant than the content.
So what do you think? Is T-Post publishing a single issue magazine in a novel way or are they simply finding interesting new content to slap on a t-shirt?