I'm talking about the recommendations bar, where Amazon pitches related content they want to sell you. While it might not be obvious to everyone, that section of the home screen is actually advertising. Speaking as someone who doesn't like being pitched constantly, getting rid of that ad space is going to be quite nice.
Or at least it would be nice, except that the ads don't bother me at the moment. You see, I found a way to not look at the ads and still not pay the fee to get rid of them, and it is a fairly simple trick.
I don't access any of Amazon's content from the home screen. Sure, I have apps, ebooks, and other content that I've bought from Amazon, but I only access them from the various sub menus. The only stuff i access from the home screen carousel are 3rd party apps and content. Amazon doesn't know what to recommend to go along with those apps so instead they leave the space blank.
I love that. While I might not be able to use the full screen real estate the way I want, I can at least use the KFHD in peace.
Speaking of ads, the ones on the lock screen don't bother me as much as they used to. There's only a handful of different ad options, and thanks to the limited selection I have been able to tune them out. I don't even see the ads anymore; I'm happily oblivious to their presence.
Update: Here's Amazon's statement on the new option:
The Amazon Kindle team says:
These software updates will include Kindle FreeTime, a tablet experience just for kids allowing parents to set daily screen time limits, and give access to appropriate content for each child.
We're also adding a setting to let customers control whether or not personalized recommendations appear below the carousel on the device homepage.
In addition, customers will be able to set their device default language to one of six languages, including English (US), English (UK), German, French, Italian, and Spanish. These updates will be delivered automatically to your Kindle Fire.
The Kindle Team '